About RIC
Ric is renowned for his big thinking and strong presentation skills. He’s especially good strategically and has spent the last six months at Pepsi laying the groundwork for future 7UP and Lay’s platforms.
He makes films, thinks social first, has vast experience with global platform work as well as local activations. He’s also a team player with leadership experience.
Ric is a songwriter, an amateur boxer and an even more amateur football manager. Known to talk about sport on occasion. Accepts all cookies.
Experience
Currently:
Freelance
Previously:
Iris London, Ogilvy, WPP
Awards
Cannes Lions
Sliver - Media: Use of Co-Creation & User Generated Content - Glitch
Bronze - Media: Excellence in Media Insights & Strategy - Glitch
Bronze - Digital Craft: User Experience Design - Glitch
Bronze - Direct: Durable Goods - Glitch
Bronze - PR: Social Community Building/Management - Glitch
Shortlisted - Promo and Activation: Durable Goods - Glitch
Clio Sports Awards
Gold - Product Innovation - Glitch
Silver - App - Glitch
Campaign Big Awards
Shortlisted - Best Use of New Digital Tech - Not a School
Campaign Tech Awards
Gold - Best Customer Experience - Glitch
Silver - Best Audience Engagement - Glitch
Campaign Purpose Awards
Winner - Best Use of Digital/Social Media - Not a School
Campaign Experience Awards
Finalist - Experience for Good - Not a School
Creativepool Annual 2021
Bronze - Digital - Not a School
Global Good Awards
Gold - Educational Excellence - Not a School
Silver - Special Judges Award for Innovation - Not a School
UK Sponsorship Awards
Best Sponsorship for Women's Activities - Barclays
YouTube Works Awards
Gold - Best Use of Ad Formats - This Is the Jacket