BARCLAYS ‘#AllToPlayFor’
With the Barclays sponsorship of the Women's Super League, a partnership with Girl's School Football, and the brands’ long history with the Premier League, football has never been more ‘all to play for’.
With all eyes on the 2020/21 season launch, this film shot behind closed doors follows Ian Wright at home delivering the inclusive definition behind the brands’ tag line, '#AllToPlayFor'. We follow him preparing for the new season kick-off as he explains its meaning to everyone involved within football.
CREDITs
Agency - Iris London
Associate Creative Director – Jon Wedlake & Matt Carter
Art Director - Calum Langley, Vitor Mainho
Copywriter - Ric Blank, Alex Milic
TV Production - Adam Reid
Account Director – Lettie Marsh
Account Manager – Luci Kininmonth
Production - Minds Eye
Director - Ben Green
Editor - Charlie Moreton
Grade - Denny Cooper at Unit
Sound Design - Creative Outpost
Online/VFX - Creative Outpost