SKY SPORTS

The start of the season. A time when anything seems possible. A time when even the worst teams, the most dysfunctional clubs share one thing in common with the elite: hope. So, we decided to create a message of hope - for all 92 football league clubs. From United, to Doncaster, to Everton and Cambridge every club got their moment in the spotlight. We created a fan network that included celebrities, creators and just - I know - normal people. Everyone was united in a message of hope.

Having won the pitch, I led the process and delivered this massive social, PR and influencer campaign. 8 profile films, 92 written prose, 22 creator films, 15% engagement rate, 2.7m total engagements - oh and one beautiful bromance featuring Danny Dyer and the (current) West Ham manager. Even if those hopes have already been dash…back in August everything seemed possible.