ADIDAS ‘Glitch’

Forget everything you know about the process of launching a product. Your standard football boot launch has been rolled out a million times. For GLITCH, we broke that pattern.

GLITCH is a campaign driven by consumer participation, from the very beginning. In October 2015, we gathered a group of Londoners - and adidas consumers - in conceptual workshops. Over the following months we worked closely with them and adidas to evolve and refine what would become 'GLITCH'.

Our consumers influenced every part of the campaign, coming up with the product concept, name, product design and service proposition (including app). By April 2016 our kids were wearing, testing and feeding back on prototype boots. A huge contrast to the standard product dev process, which is usually top secret and kept away from consumers