Samsung ‘Not A School’

An alternative educational experience for the next generation of innovators motivated to drive positive change in the world. Co-created with and for 18-25-year-olds, Not a School explores some of the most important social issues we face today and how technology can help solve them. Learners on the course gained practical skills along the way to help them build a brilliant future.

We created a campaign that launched Not a School. Its aim was to build awareness of the program and drive participants to sign up. We landed on the idea ‘The Future is Yours’ and selected Lady Leeshurr to be the face of the campaign along with Jack Harries and Liv Little. The work ran across social media, including YouTube, Snapchat and Instagram.