PETSURE ‘WHO YOU CALLING AN UNDERDOG?’
Cast your minds back 12 months. Boris had just announced another lockdown; no travel, no mingling, and no pub. It was around this time our client came to us with a brand new pet insurance business with no infrastructure, no strategy, and nothing more than the name, Petsure. Our task? Build the brand.
We were the creative leads, overseeing all elements of building Petsure. We started with the brand identity, working closely with Iris’s in-house designers while overseeing the creative team writing the brand tone of voice and the brand platform, ‘Who You Calling An Underdog’. All the elements came together, running across the brand’s website, social assetts and press and out-of-home.
The Rally Cry TVC
Out-Of-Home
WHO IS LOKI?
Everyone’s favorite neighborhood cat. He’s friendly, relatable, slightly awkward, and a bit of an outsider. A bit of a loveable loser who’s miffed at being treated like an underdog by his previous insurers. He's the star of the new TVC and was created by the animation collective, Zombie via Blink Ink. We chose Simon Bird from the Inbetweeners as the voice of Loki because he was also a loveable loser. We told him that. He laughed. Kind of.
Brand Manifesto
Branding
Credits
Agency - Iris London
Executive Creative Director - Grant Hunter
Creative Lead - Calum Langley
Creative Lead - Ric Blank
Junior Art Director - Guilia Frassine
Junior Copywriter - Anny Heyden
Executive Producer - Michael Hanney
TV Producer - Lindsey Stopp
Account Director - Bobby Charlton
Production Company - Blink Ink
Director - Zombie
Head of Design - Phil Scaman
Head of Design - Lolly Morris
Designer - Jimmy Butt
Strategy Director - Maria McHugh
Strategy - Rio Cosgrove