.COM ‘WITHout .COM, Something’s Missing’

.COM is the biggest, most famous and well recognised web domain. But, for small business start-ups, .COM is rarely the go-to choice. We were briefed to convince them that, without .COM they’re missing an integral part of their new business.

We created the second part of the ‘Without .COM, Something’s Missing’ campaign. Its aim was to drive awareness of the benefit that .COM can bring to small businesses. We wrote two scripts, ‘Brewery’ and ‘Cycle Store’ which were both directed by Brad Lubin of Minds Eye. Accompanying the films were a series of print and OOH, shot by Samuel McElwee. The campaign showcases the consequences of a small business operating without something they vitally need.