STARBUCKS ‘REUSABLES’

At the beginning of 2020 Starbucks launched a new environmental sustainability commitment, focusing on halving their carbon emissions, waste, and water impact by 2030, introducing more plant-based food and beverages, and encourage customers to make the change to reusable cups.

Our task was to create a campaign announcing the brands’ commitment to reusable cups. Its aim was to encourage people to ‘make the change’ to reusables when grabbing their favourite Starbucks beverage in-store. We wrote the script for ‘Where you go we go’ which follows the day-in-the-life of three of the brands’ reusables. The spot was directed by The Queen (Dan & Crin). Accompanying the films were a series of cut downs and social post promoting the brands summer drinks range (all shot in reusables, of course).